Experts Speak
Experts Speak

Episode · 2 months ago

How to use Video Without Spending a Fortune (with Tom Antion)

ABOUT THIS EPISODE

If you want to learn how to make money in your business, the best place to learn is from somebody who's done it. Tom Antion is a multimillionaire entrepreneur and author of over 25 books. Thank asked Tom to help us understand how to use video without spending a fortune. Tom shares a ton about video along with some other great way to automate your business. This is a must listen episode if you are serious about growing your business. Listen to Tom's podcast, Screw the Commute, and grab a copy of his free Automate Your Business e-book.

Welcome to the experts speak podcast with Michael de Lan each episode features a leading expert who shares helpful insights, practical tips and memorable stories that will inspire you, educate you and help you enjoy more success, freedom and purpose in your life. For the next few minutes, enjoy listening to experts speak with Michael de Lan A. Welcome to another episode of experts speak. I'm Michael D Laan. Today I am talking with Tom Antion. So well, Tom, thanks for thanks for spending some time with me and being on my podcast today. Yeah, yeah, let's let's roll. Let's give them some good info. It's going to be great. So Tom is a I love this, your lifetime entrepreneur. I was on your website. Tom's never held a job. He's always had a business, which I really love. Lifetime Entrepreneur, author of over twenty five books. You know that resonates well with me, and he's got a great website and a podcast called screw the commute, helping you get out of the car and into the money. So I love that, Tom. So we're you know what? You know what, Michael, I did apply for a job once. Yeah, it said it had a K and I thought, man, that's a good starting salary. Four hundred onezero. Get up. Didn't get that one, did yeah, well, we've. I had a jailb one time and I swear I'd never go back to it. So through your prison, that was your prisoner, that that was my prison term. You're right, good memory. So I would tom I mean you're one of those guys that we could talk about a thousand different topics. You've been around business forever. You've made a fortune, you've helped other people build businesses. I want to talk today about video. How do you how do make and use video at for small business owners, because I really believe it is a great way to connect and things, but it's scary, scares the daylights out of most people. So help, help us understand how to make a video that you could use in your business to grow your business makes money. Okay, so first thing, just to calm everybody down a little bit. There's all kinds of ways to use video and you don't even have to have a good hair day or have your face on the video to make money, and we'll talk about that screen capture video. How you make money with screen capture video? But also one of my claims to fame is I had to Hollywood, retired Hollywood people working for me. One was editing on the original star wars and one an emmy nomination for the wins of war miniseries, and another guy was a celebrity promo director where his his multiple marriages were covered in people magazine. For the hell, I know you. You lasted one really long time, but apparently they don't. That's the rule. To Get your union card you have to get married four times. That's so. Both of them were working on me and taught me an enormous amount of stuff. So I tell people you could make a fiftyzero dollar video for...

...only pennies on the dollar, and I'm going to give the exact techniques of what you do now. First of all, your cell phones. People are shooting TV shows with cell phones and tablets nowadays. So what you want to do is shoot everything possible that you can about your business and what you do. You shoot behind the scenes shots called candidates to and even if everybody in your market does the same exact thing, they didn't show the people that that's how they work on them. Show show yourself working with customers or clients or prospects show any credibility that you have from publicity, like you can do a collage of magazine covers or articles that you've had in publications. So you collect all of that footage. And another thing the Hollywood guys taught me, Michael is and we doing video, to with the are you okay? Because the one guy that was a promo director said, you know, Tom I had a million dollars worth the cameras, I had a million dollars worth the lights, I had fifty people on set that would run and get me coffee if I just sapped my fingers. He said this is an acceptable video picture right now. Yeah, the fuss, your cell phone, your face. So don't worry about the shots being perfect. And if they're and the other guy that had the emmy nomination told me, hey, if it's shake me a little bit of good editor will use that to create excitement in the video. Now the one critical thing, though, is you must have good audio. People will put up with poor video, but they will not put up with poor audio. So you gotta figure out how to get a microphone into your cell phone. If it's a distant shot, if you're just shooting and looking at people. Then you're close enough in the microphones great in this, but as soon as you get three or four feet away it starts to go down. He'll fast. So so get a good microphone and shoot everything. And then what we did was we found a an editor. We found actually a film school graduate. So this girl had put it, dedicated her adult life to this now. So she went to film school, which she needed credits. So she spent she took all this footage that we had and she spent two hundred hours editing it and fifteen dollars an hour. That was threezero dollars. All right. So that's yeah, that's a lot of money. But we had estimates for the same video from professional companies that would have hired her anyway, from thirty six to fifty four thousand dollars for the same video. And that video I used to say it brought in six million dollars, but I had forgotten how long ago we did it. It brought in about thirteen million dollars in products and service sales. And so shoot everything. But here's some really cool ideas. If you're in any type of reasonably sized area,...

...there's something in your area called a c VB. That stands for convention and Visitors Bureau. Their whole mandate is to promote your area and you pay taxes to pay for their services. They have enormous amounts of video footage for free for you if you just ask them. So it's stock video of your area and like we have on my video probably twenty thirtyzero dollars worth of aerial shots of Virginia Beach and shopping and all this stuff that was edited into the final production for free. All right. So really that's all right. Yeah, and and so that's one thing. And then there's a don't let any video editor talk you into creating custom transitions and openings. This is all available for pennies at places that sell stock video footage. So we got all the transitions and the lower thirds or where you have like your name and put in extra text and things. Right, all of that stuff can be had from places like elite video or just put in video stock footage. Pond five is a place and for thirty forty dollars you have all this stuff that nobody would recognize from anywhere else because there's thousands of them, and you edit that into your video and so you end up with this video. Production is just looks like Hollywood and you've got, you know, a very small amount of money in it. And then, if you edit it the right length, you can play it on what's called least acts as televid least access television is a mandate by the government. The cable systems have to provide to individual people some airtime at way cheaper rates government rates. And so I played this video in Phoenix, Tucson area, where after midnight would have been seven hundred dollars, seven hundred twenty dollars for thirty minutes. I paid a hundred fifteen dollars and so my I was playing on late night TV and I would cost me maybe two hundred dollars to play it during the day. So the all of these things add up that you can have this enormous promotional piece that nobody else is going to have. And what I do is in my speaking engagements it's mandated in my contract that it's given out at registration. So people go up to their room, watch it and come down and buy my stuff before anybody's even spoken. All right, that's great. So that's that's just some of the tips I'll give you. One more tip. You know testimonials. Everybody loves testimonials, right, they're important. Well, if you take a person, one of your clients, maybe that loves you, but they're not camera savvy, you'll sit there all day where they're deer in the headlights, trying to, you know, blurt out a decent testimonion. So you do what's called a forty five degree testimony. This is where they sit at forty five degrees,...

...the cameras kind of hitting them in the side of the face. So they're not working in the Lens Right. Someone else off camera is saying, Hey, would you like about Tom Antion's retreat? And so then we cut their question out and the person that's giving you the testimonial repeats it. Well, what I liked about Tom Antion's retreat was blah, blah, blah. They're talking to a person, not into the camera. You get beautiful testimonials in a few seconds rather than hours. So that's just some of the tips. No, that's that's great, because you're right. Pointing a camera at somebody freezes them many times and they think it's life TV. And but, and it's funny that you mention because I've seen a lot of different videos on the website and a lot of times, yeah, the person is not looking in the camera, they're looking off and that's I guess that's what they're doing. There's usually someone over there to prompting them and then they repeat the question and then the person prompting is cut out and the ad yeah, now that makes sense and I loved your tip. Well, couple things that the convention and visitors bureau. That that's brilliant. Right. But hiring a graduate, somebody just rush out of college, who may not have a job or the maybe they do, but they've already they already have the skills. They can put all this together for, like you said, henny's on the dollar. You just have to have kind of the visionized whom going interest. Ay, here's what I'm wanting to create, and I bet they could. They could pull most of it together right. Yeah, there's another technique that we use. I was taught from another Hollywood guy. This is is called the bed. The bed is like a the spine or the backbone of the whole video. So what's the guy had me do was I sat in front of my fireplace and I had a bunch of things written on a piece of paper that I wanted to cover in the video all the benefits of working with me and all that stuff, and so he he would prompt me and then I would tell the benefit and of course he gets cut out of there. But everything kept revolving back to me sitting in front of this fireplace, and so the editor could say, okay, I'm talking about all the amenities at the retreat center, the pool and the Saunas and everything. So she would grab pictures and I'm doing what's called voice. Oh, I'm just talking, and she's putting in pictures of the Sauna and the pool and the tennis court, and so she didn't really have to think that much about it because it all were revolved around what I was trying to convey. But she was very artistic and it's better because that's, like said, she dedicated their life to be in a good film right, directly, so well, and I think that that's important in shooting video, but in anything. You bring in an expert who understands that that area, whether it's podcasting or video or marketing or whatever, and you let them knew what their best at and give them the high level. Here's what I'm wanting. I want a video on testimonials or I want a video on my law firm or whatever. It is great. Here's how we should go about doing that. Here's how you should sit right, because is...

I think the other thing about video the scares the daylights out of people is lighting and all of that, that we're not schooled in that. So you hire somebody like this girl and and she can probably understand it. Come into any office and go what, we need to do it over here because of this, this and this and right. Yeah, and I can tell people. I mean we have a TV studio here. So when my students are here, they get taught how to light people. I got taught in Hollywood, actually in Hollywoods when I first start a video and to light a person. I'll give you a little quiz here, Michael. Okay, what's the main part of a person? That's the number one determine it on how you light them. Oh, that's a good quay. I'd say their forehead. I don't know. Their nose. There? No, there, nose close right. Okay, so you have the basic three light system. Is a key light that's at forty five degrees to your face and if you shoot a big light at forty five degrees to your face and it hits your nose, what happens on the other side of here, I'm guessing, a shadow, a shadow. Now you want some shadow because that creates character in the face. You don't want the camera straight on like a news thing where they just want to catch the politician, you know, jumping on his secretary and as they burst into the room, they don't care how it's waited that they just t get the picture. But we wanted to make it look nice. So then that's the main light, and it doesn't matter which side. If you perceive that you have a better side, you know, like the old Hollywood be listening my best side, then put it on that side. All right. Then you use a lesser bright light to fill in the shadow. It's called a fill light and it reduces the shadow a little bit. Big Shadows is theatrical no shadow is news, and somewhere in the middle is just pleasing, nice regular thing that nobody notices what it is. It just looks like the person's face. So then that's the key light, fill light, and then the backlight is what you have right on your right. Now there's something that's hitting you in the back of the shoulder and the head. That set you apart from your background. Right. And then, speaking of backgrounds, don't get up against the background. All right, now, I don't know, maybe fifteen years ago or so there was a cool commercial on TV with a PC guy in a MAC guy. The Mac guy was really cool and the PC guy was an old fat guy like me. All right, so that's that. And there was a white background. Well, what people don't realize? That white background was forty feet behind those guys. So if you stand, if you want to recreate that and you stand right in front of a white wall, we call that the convict look's not it's no good, like you're pretty your prison thing, right, actually, so, so, no, you got to get away from the wall as much as you can and get rid of green screen. You've got to really know what you're doing to make that look good. Get rid of all the electronic backgrounds that the...

...background rooms. Just put a bookcase if you have to back there. But but if you're shooting regular stuff, you're going to have all kinds of different backgrounds and you want to try to avoid natural light because it changes. If you have to shoot the scene again and put it in. It could be dark that day. So so yeah, you can shoot some stuff outside, but it's simpler to keep control of the light right. It's not something that I'm it's funny, as you say all that, because that's kind of what I tell people and I avoided video for a long time because I didn't have the right looking studio in the back and I tried everything. I finally got to the points like, you know what, this is me, this is my life, this is what you get exactly, and everybody loves it. Um. But then taking taking my phone, and occasionally I'll do this is when I'm out at the park with my family or something. I'll shoot a video facebook live or a video I'm going to use later, and it's just me outside right, and but I'm not going to replicate it, but it's just capturing who I am and I try to tell my clients whether you know they come across way too professional. Sometimes it's like I want to buy you, I want to know who you are and your family. Give me a shot at you at the lake or you on the playground. Are you would take in a bike ride with your kids, and just tell me something about what's going on. Is that good advice bad advice for a business? We actually have a field day on the second day of the person's trip here. The first day is all in studio and teaching them what to do with the videos marketing it. The second day is all in the field. We take them all over Virginia beach and we teach them how to make a marketing video no matter where they are. We have these really cool places and but anywhere you anywhere you can. You have to practice being able to tie your topic into what's in the backgrunner. And if you want to see some people that are really great at this, Kaiser and bender are some customer service experts and they might be seen at a picnic table and are arguing at each other at the indie five hundred and you hear the race cars in the background. They're talking about how people are handled and all this stuff. So Kaiser and bender made a fortune doing this kind of video. It's all almost all on seen now. Do want people to know about the not being their picture on the camp okay, because that's a way that you can just crank videos out and make a load of money. So this is where you don't even need a website. All right, you can. You can use what we call screen capture video, which can record anything that you can display on your computer screen with you narrating what they're seeing, and they can put a big ball around your mouth and so they can see where you're clicking in every so a way to make money with this as you can go find a piece of software that you like, let's say. Now, before we get into this, we got to make sure people want to stand what an affiliate program this is where...

...someone else has a product and you promote it and you get a commission if somebody buys it through your special length. That's a basic affiliate thing. So in this case you find a piece of software that has an affiliate problem. It's best if you can use it and you can better promoted if legs legitimately, if you've used it and it's done well for you. So then you show people how to use it on the screen and you say, Oh man, when I clicked here, this happened and this was so great, and you show them all the benefits of using software. But they can't get those benefits unless they click and buy the software through your affiliate link. And so you're not seeing at all and you can put this up on Youtube for free and when people search for that type of software they see your video. You show them how to use it, tell them the benefits. If they buy it through your affiliate link, you get a commission. So that's the first thing. Now the second level of that is something that I wrote, an Ebook. You can also do an ebook that leads to videos, but I wrote an Ebook. In four hour layover at McCarron Airport I remembered vividly on how to use the shopping court system, and this is called a residual affiliate program this is like an insurance policy for you and your company because you promote the item once, but people pay every month or every year and keep paying and you keep getting paid. Say So. So that Ebook in four hours, as of this mornings, brought in three point six eight million dollars and anywhere from five to fifteen thousand dollars a month, on and on and on. As long as people keep keep that, so I've got, I don't know, one fifteen hundred people using it. Say So. That's a way also to get an ice called an insurance policy, because I was in a hunting accident a couple years ago, and it would have been such a great story had I got shot, all right, but no, I fell on a log. I'm perforated by intestines. They're dragging me out of the wood screaming like a baby and it's great. Yeah, and I'm in intensive care for two weeks. I'm bleeding out, basically, and six months I couldn't lift over five pounds. These kinds of things are kept the money coming in the entire time sank. So I hit using these type of techniques. I hit multimillionaire status over twenty two years ago. I'm I could have quit doing this long time ago and lots of money would still come in. But I mean, I love doing I don't know what I would do. That's right. Yeah, nobody cares. Mooring, sure, yeah, but so that way you don't even have to be on camera. You can use screen capture video, and one of the mistakes people make on screen captures they don't put your you can put this big ball around it, like the old Bitch Miller, you know, bouncing ball right. Some some screen captures I can't tell what they're doing because the mouse is so tiny and you're trying to see it.

So put the big ball around it and people can find where you doing and boy, it's a lot of a lot of money you can make from that. Yeah, and you could do that in anything. If you're a financial advisor, if you're an attorney, it didn't matter. You've got to realize that your audience. You need to and don't take this wrong, but you need to dumb it down for your audience and take them step by step. And you could make four or five videos around one topic because you know so much about the topic that you confuse people. And you've got to keep it simple. So I love that screen capture video. You could do that on annuities or life insurnch or whatever, and take one at a time, take two at a time. And and for a business owner, you could, I mean the call to action. You could just say hey, if you need if you have question, schedule a fifteen minute call with me or watch the next video. Put those on Youtube where if you want, and you it's just it's really simple. We just got to lower the barrier and say here's a way to get started right. Yeah, and it doesn't have to be in a filiator or some other person's product, it can be your product, and you're just explaining, almost like the video candidates. Well, this is what you got to watch for behind the scenes to make sure they're doing this, even of a car mechanic or a plumber. I mean this is what you got to do behind the scenes or this is going to be a problem a couple years down the road. So you're you're using a copywriting technique. Caught a scare TAC. That are yeah, basically the consequences of not doing or knowing what we know right. Well, it's interesting, Mike. I've been taking my car to the same repair shop for fifteen years and they in the last three or four years, have created better technology or brought into a system where now, when my cars in the shop, even for an oil change, I'm getting texts of pictures of Min when they say hey, your ball joints are going bad, there's a picture of their pointing to it. They're circling it as here's what's going to happen. You need to get fixed because otherwise here and I thought, well, that's that's really cool. MMM Yeah, absolutely anybody could do that from a business perspective. Here's here's another ideas you have somebody, let's say you're a financial advisor. Somebody books an appointment. They're going to come into your office. What if, in that sequence between when they book and when they walk in, you have a video series and say, Hey, here's what you're going to experience when you walk in the office and you have a video of opening the door and you meet Charlotte. Who's going to be the Charlotte's going to be there to greet you and you're going to sit over here in my office. Have you had somebody do anything like that or is that a good idea to to pre educate people? It's a good idea, but you you even take it a step further. With the technology called Loom, you can make a custom video for that person, if you I mean, I couldn't do it with the volume of customers that I have, but for the bigger, higher ticket stuff, yeah, you can use that and make a custom video that works in email. That used to be just such trouble. I mean, you try to send a video an email, forget it. God help you. Now with this technology it will actually show up and work in emails. So so...

...you can make custom stuff for people in addition to the regular stuff, there's just telling them what to expect. Heck, they did it for my colinosopy. That's right here. You go to look at this. Yeah, yeah, the technologies there in anymore. It is all drag and drop it. You don't have to go to college to learn this stuff. You just need to be willing to step out and go. And I guess the thing I love about video is it makes it more personal. You know, I feel Tom like I know you, like we could come and hang out in Virginia beach and we have a great time because we just know each other. It's hard to get this in email, on a big email fan as far as building relationships, but it's it'll never take the place of video right. Well, I mean most people of my level make their most their money on email. But that doesn't mean that it's all aloof all the time. It's doing facebook lives and youtube, you know, whatever they call at and and so. Yes, but there's another facet to this that business owners need to think about. So let's take the screen capture video again. Well, if I hire somebody new, I don't want to sit and tell them the same stuff again on how to do stuff around here. So I make a screen capture video and then I can be doing something else and that new hire can be learning and saving. It's more productivity, basically. Right well. So it's customer service. After they buy the say, whatever it is for me, they can get videos on how to use it and then if they have questions, then I'm available to answer the higher level questions, which keeps me from pulling my hair out, because after you have sixty fivezero customers asking the same thing every day, you get a little sick of that, even though you love what you're doing. It's right. So this way they can get the basics and then I only answer the higher level question, say, and then you can handle more customers legitimately and give them high levels of service. Is What we're known for. That's right well, and that's that's brilliant and I hope my audience heard that, because I'm I preach all the time the importance of systems, building systems, and that's exactly what you just said. Is You you build a training system for your team, you put it in drop box of wherever you keep your stuff. Everybody goes through the same system. They're all trained the same way. When my son, he's twenty three now. When he was a teenager he worked at chick fil a and he'd going too chick filain. For the first week to two weeks he did nothing but watch videos on an IPAD about how to run the catch resh sister, how to say it's my pleasure, how to do they train everybody the same way. No wonder they have such great service. Right, and you can do the same thing. That's one way you can use video in your business to make a fortune is train your people so that you do it once, now stored. Now, there you go. And then I love the fact that when you get a client so many times, like hey, tom thanks so much, okay, by off to the next one. Well know, you...

...can have a whole series of videos for the next week, two weeks, months and here's the next step, here's what's going to happen. Right. That would be brilliant. Yeah, this shopping car we have, I think we have forty five videos. If you want to learn how to do a broadcast email, if you want to learn how to do auto responder, if you want to learn how to make a coupon, yeah, I can show you that in a few minutes. But that's just shoots ten, fifteen, twenty minutes. And you know you can't get anything done that way when you're doing big, big numbers of business. So and they love it because they at four clock in the morning they can say I need to get this out and be on a plane at eight and I can do watch the video. Boom, done, on their way. They're happy, not mad because it didn't get done. Wow, that's right. And when it's on video, it's captured, it's stored, whether it's a client, a person, whatever. It didn't matter what you're doing. You'd be on vacation, you could be sicking me in the hospital recovering from a hunting accident. And this is still running because your people can still access and learn and grow. And Yeah, I tell people record everything, and I've always thought about audio. But even with Zoom, now we're recording this. It's being transcribed automatically. I've got a transcript, I got audio and we can use this in a dozen different ways. Yeah, and that's another thing. On replays. So I do it. Made a lot of money on webinars and so I only do the live one once so that I can get the interaction with people on it and then I play the heck out of the replays. And and speaking hunting, I was actually no wonder. I'm terrible, such a terrible hunter. I'm leaning up against a tree answering questions. Yeah, I call them hybrid webinars because that's part live, part memorys kind of. So it's it's playing, but then people can contact me through my cell phone for questions. So I'm doing questions in the deer walking by like what a dummy. He could have been eating us today and he's like that's great. Well, well, yeah, you can see. You can put, you know, pull a deer down or put some money in. And what are you gonna Choose? Yea. So those replay webinars are videos just playing again with a live feel, but I never claim that they're live. But we call him encores and then, but I stay available. I kind of invented this because nobody was doing it till I started doing it, and I called hybrid because I play the Webinar replay but I make myself available to answer questions live, so they're not just stuck watching a video and they kind of people kind of get caught up that it is live, especially when I'm interactive. So right, they think I'm a genius because I'm talking and answering them at the same time. Yeah, well, and that's that's really smart, because most people think you record it and then you just replay it and you never think about again. You. Yeah, you've got this hybrid thing going on which is really interesting. It is the interaction that makes a Webinar more fun for the audience, more fun and more and they get their questions answered in the sales are better because if they're just if they say oh well, either take it or leave it, but if they're serious and they're they're interested, well, me answering...

...questions tips them over the edge to say okay, well, yeah, he's available and I won't get stuck. That's right. Yeah, and I won't play that at double the speed to because that's a lot of ready. Here they're interacting and there are some tips around all of that too, but the just golling and we have scratch the service. We go deep about how to use video in your business. I know you've got some, I mean time, you've got all kinds of courses and things that can help business owners. What how does how does somebody get a hold of you. How do they grab in? What do you got? What you got for the audience? So I got I have something that I'm really passionate about, is is automating yourself so that you can spend more actual personal time with prospects and clients. So I have an ebook called out how to automate your business. It's allowed me to handle up to a hundred fifty thousand subscribers and sixty five thou customers up pull my Hera and just one of the tips, Michael, we actually estimated a couple years ago. One of the tips it costs thirty one time for this little piece of software has saved me seven and a half million keystrokes, probably eight million by now. And it's called Short Keyscom and there's a that's for the PC. For the MAC it's called keyboard maestro and it's a macro program and so it basically, if you know, I said, I get the same questions all the time and so it dries me crazy to have to go find where the answer is or type it in manually. So I just hit a to and boom, the whole thing gets typed in. It could be fifteen paragraphs worse. Of answer lightning fast to that person. So and the faster you can take care of a customer, the more chance you have to get in the business. So that's just one of the tips in this book. There's cell phone automation tips and so forth. So check that out and you can grab your copy. It's screw the COMMUTECOM. That's my podcast, which you were on the know exactly when it's going to play very soon. Screw the COMMUTECOM automate free and they can get that book. It's about sixty, seventy pages of stuff that will change your life because you'll spend more time with prospects and customers instead of fighting with your computer. Yeah, and and Dude, I'm telling you, that is huge there, because how many times do you well, you know, it's funny our book writing process it you don't write your book, you speak to write your book. Right. These people are bad type us and we think wrong one little what thirty nine dollar program like that? Thirty dollars, good Golly, your employees should be using it to why would you you pay them to make Typos, the mistakes and just cut and paste and take ten minutes to answer somebody. That should take twenty seconds. Man, that's right. Wow, that's fascinating. Okay, so, screw the commutecom automate free. Correct that. Okay,...

...that's and that's going to be in the show notes as well, because that's an ebook that you need to grab and that's just one tip of many that's in there that will help business owners. And obviously listen to the the podcast. Tom Tom Screw the communite. Our cons got probably in several million dollars worth of training. On Monday's I do a training episode. On Wednesdays and Fridays mostly I do interviews, but they have lots of tips on them and then if I don't have a a good interview for that time, I just do another training. I've got training that forever. I could do training. Looks. Yeah, yeah, well, I mean you got a whole business school down there that in Britain. REACHS it that you train business owner from around the world. And Yeah, you're just I mean you're one of these guys your you're that diamond in the rough that you come across once. One like who is this guy, and you like wow, I mean you like been around for a long time. I'm a fanatic. Yeah, I mean I've been selling on the commercial Internet since there was a commercial internal in one thousand nine hundred and ninety four. And this is what it's good to have a fanatic on your team sometimes, because I threw a teleclass on Thanksgiving one time, like I forgot it was thanks that's how great stupid I am, all right, and I had sixty people show up, made thirty eight hundred dollars a day because I guess they didn't want to listen to the uncle Joe all drunk watching football. So yeah, so I've got the longest running ever Internet and Digital Marketing Mentor Program and the longest running seminar on the Internet digital marking. So I'm just a fanatic and love it. I love to see those business owners taken off. Yeah, well, and I love because, yeah, I love talking with you because you're just down to Earth. You know, you're not one of those glass ceiling guys who just you're you're not unreachable. You're totally reachable. Somebody, somebody coined me one of my students, the multi millionaire next door, because I'm just saying I came from a small town, five hundred people. It's still five hundred people and Claysville, Pennsylvania was named after the Great Statesman Henry Clay, but I don't think he slept there. I think his horse just took a dump there on the way through, and that was good enough for us the claim to say right, we lived in the suburb. So I grew up in the sticks where your handshake meant something and it was the village thing where if you messed up, you know somebody else could correct you and not get see over. And so that's the what I came up from and never never left that. Yeah, well, and and that's good, because that just speaks of integrating values and all of that. And you're the real deal and that's why I appreciate you, man. Thanks for thanks, thanks for thanks, for being here, thanks for sharing some great things, tips on video and in a whole lot of other stuff. So tell everybody's tell everybody stay out of prison. That's right. That's that's a terrible place to be. They know what we're talking about. It hopefully right. All the if they're around me very often, they've all heard my prison story. Absolutely okay. I appreciate you, Tom Thanks for being here, and everybody go to screw the commutecom automate free to get Tom's EBOOK and learn how to make some more money in your business.

It's been it's been lots of fun, Tom. Thanks. Man, thank thanks for listening to expert speak with Michael Delong. If what you've heard today was helpful to you, reach out to our expert guest and see how they can serve you to bring you more success, freedom and purpose in your life.

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